Grow your business with a strong digital presence.
One of our specialties is crafting data-driven marketing strategies for auto repair shops that get your business noticed online and drive people to your shops. To achieve this, we put all of our industry research to work and base each digital strategy on the data we’ve collated about your collision customers. Add to that, we’ll assess your needs, goals and the key strengths you possess in your market. Finally, we will work the following tactics into your industry-tailored strategy.
Search Engine Optimization
To rank you higher in organic search results and improve your shop’s visibility, PSG focuses on both technical and on-page SEO to ensure that your site is Google-friendly on all fronts. We’ll make sure that your entire website is easy to crawl and indexed by the most relevant search engines, but most importantly that all of your business information is up to date to get your site and all of your details in front of the right audience.
For a collision shop, SEO is that much more important, because potential customers will find out about you offline, and then proceed to research you online. Needless to say, it’s imperative that they find you quickly, and that they are able to validate all of your information easily. This is only achieved with meticulous SEO implementation.
Search Engine Marketing
If you’ve been pouring money into paid advertising in the hopes of attracting customers, stop. At PSG, we focus on the digital marketing tactics that deliver results and save you money in the process, and one of the ways we do this is by assessing whether or not your shop needs to advertise on search engines at all.
If there is a real benefit of SEM for your shop, we will make hyper-targeted auto repair ads that will deliver results. A big part of our success is knowing when to advertise a collision shop, and when to focus on other, more lucrative opportunities – let’s build the ideal strategy for yours.
Website Design & Development
Even though you are running a brick-and-mortar business, that doesn’t mean that your website is not an important part of body shop branding. In fact, your website is one of your biggest selling points, because people will research you online before deciding to get in touch, or drop by your shop.
At PSG, we emphasize responsive website design as a key part of successful auto repair marketing, and we focus on creating a tailored look and feel that complements your brand and its unique identity. Combined, these pillars will ensure a top-notch user experience.
Social Media Management
In a world where everyone and their pets have a social media profile, it’s important for a collision shop to have a social media presence. Your focus should be to engage your followers in meaningful conversation, and become an active part of the community.
Our social media management services provide just that by giving you a community-focused posting solution based on your shop’s customer data. Most importantly, we take a personalized approach to SM management to ensure your brand acknowledges the value of the individual.
Review Generation & Management
As an experienced collision advertising agency and a team of marketing gurus, we understand that online reviews can make or break a business in this industry. People are putting their trust and their hard-earned money in your hands, so they need to feel that their decision was the right one.
This is exactly what review generation and management does for your shop, as we make sure that your reviews are generated in the correct places. PSG’s focus is to help you generate as many 1st party reviews on your site as possible, while at the same time getting positive reviews on 3rd party platforms such as Google.