Search Engine Marketing (SEM)

Editor’s Note: In this article we will be discussing SEM: SEM stands for Search Engine Marketing and refers to any paid advertisement that businesses use to gain visibility in search…

2020 has been a difficult year for the collision repair industry as the COVID-19 pandemic has impacted everyone in one way or another. Although most shops have been allowed to…

Working in the collision industry for over four decades, we’ve seen many marketing trends come and go. Digital marketing, however, has become a pillar of success in the collision industry,…