Digital marketing has numerous components, many of which can be valuable to a collision repair business in today’s world. Here at PSG, we’ve found that pairing digital marketing practices with…
Although it was never a good idea, taking your customers for granted is sure to be a death sentence if you want your business to survive in the years ahead.…
Although we may find ourselves reviewing 2020 and wondering in amazement how we’ve made it through, it’s time to prepare your marketing strategy for the new normal. Marketing collision repair…
Editor’s Note: In this article we will be discussing SEM: SEM stands for Search Engine Marketing and refers to any paid advertisement that businesses use to gain visibility in search…
2020 has been a difficult year for the collision repair industry as the COVID-19 pandemic has impacted everyone in one way or another. Although most shops have been allowed to…
Working in the collision industry for over four decades, we’ve seen many marketing trends come and go. Digital marketing, however, has become a pillar of success in the collision industry,…
Customers and search engines make decisions about your business every day based on ratings and reviews. If you don't actively manage your reviews, you could be leaving your star ratings…
With the third quarter already underway and the end of the year quickly approaching, many shops are beginning to plan for 2020 and how to increase their sales in the…
After talking about digital marketing mistakes the last few weeks we thought we’d shift gears and talk about something everyone can relate to; your customers and why, although they can…
After attending NACE last month, it became very apparent to us that while there is definitely a thirst for marketing advice, there is also a lot of mixed messages being…