Stop advertising. Start building relationships.
A good collision shop will focus only on digital marketing, but the best auto body shop in the market will combine digital and traditional marketing into a comprehensive strategy. At PSG, we are not only firm believers in offline marketing practices, but we also have the industry and customer data to prove that these tactics work best for collision shops. This is your golden opportunity to stand out from the rest, and develop meaningful, long-term relationships with your customers.
Personalized Post-Repair Follow-Up Letters
In this line of work, a personal touch can make all the difference. Unlike digital inboxes, our actual mailboxes are rarely filled to the brim. That is why your collision shop should use the power of direct mail to stand out, create memorable interactions, and establish a personal connection with your customers, insurance agencies, and OEMs. Throw in a hand-written signature, and you’ll impress them even more. People nowadays value the personal touch that direct mail provides more than ever before, simply because a letter from your shop shows them how much you appreciate every person that comes into contact with your business.
In this industry, post-repair follow up is not only an integral part of auto body marketing, but it is also the only way to establish a long-term relationship with the customer. Personalized letters bolster your shop’s reputation, increase referral rates and help your shop establish more independence, and we have the expertise to make this happen.
Email Marketing
Emails have been part of marketing for so long that they have rightfully earned their “traditional” status. Especially when combined with other personalized strategies, email marketing has the potential to be one of the best, most cost-effective ways to open up a direct line of communication with your customers.
We will use your customers’ data to craft personalized email campaigns and create compelling copy that will inspire them to actually open the email, read through it, and act on the information inside. Whether you’re sending out a newsletter, a thank-you email, or anything in between, our team has the expertise to make it memorable.
Community Marketing
PSG is a firm believer in the power of community engagement, which is why we provide comprehensive community marketing services and products to our clients. As a local business, you need to connect with your local community in order to make your presence known, and build your brand’s authority. We will help you achieve these goals by executing consumer-focused programs that will grow your loyal customer base.
